Alex Fitzgerald biography
Instead of following a traditional career path after high school, Alex Fitzgerald left home to pursue his dream of becoming a professional poker player. In the early years, he worked demanding jobs as a commercial fisherman and security guard while building his poker skills. By 2006, he had become well known online under the nickname "Assassinato."
Alex believes that success in poker comes from hard work, discipline, and study rather than natural talent. This mindset helped him achieve strong results in major poker tournaments, including events on the European Poker Tour and World Poker Tour.
Over time, he became best known as a poker coach. Alex founded a poker training business and has helped thousands of players from more than 60 countries improve their game. Through coaching, videos, webinars, and strategy books, he has become a respected teacher for low- and mid-stakes poker players.
Career summary
Renowned digital pioneer with over $3.2 million in online scores alongside $680,000 in live cashes, highlighted by an EPT final table and publishing multiple foundational strategy books.
Alex Fitzgerald poker winnings
| Year | Event | Place | Prize |
|---|---|---|---|
| 2023 | WSOP $10,000 Main Event Championship | 668th | $27,500 |
| 2017 | WPT Montreal C$3,850 Main Event | 22nd | $11,486 |
| 2016 | WPT Prague €3,300 Main Event | 8th | $16,599 |
| 2012 | PCA $10,300 Main Event | 14th | $70,000 |
| 2009 | EPT San Remo €5,300 Main Event | 7th | $223,948 |
Verified live tournament earnings: $680,756 from 150+ cashes.
Alex Fitzgerald playing style
Heavily analytical, heavily exploitative, and intensely practical. Specializes in breaking down theoretical concepts into simple rules designed to completely crush unstudied, recreational opponents.
Cash games
Primarily focused on recreational cash games and tournament consulting, occasionally testing strategy updates in live low-stakes cash rooms.
Business & sponsorships
Founder of PokerHeadRush.com, best-selling author for D&B Poker, and private strategy consultant to over 1,000 players worldwide.
Alex Fitzgerald Net Worth
As of November 2026, Alex Fitzgerald net worth estimates range from $1.5 million to $3 million.
Verified live tournament earnings account for $4M of prize money across 150+ cashes. Sponsorships, business ventures and cash games, covered above, make up the rest of the picture. Tournament prize money is not the same as profit: buy-ins, staking deals and taxes are not deducted, so all net worth figures are estimates based on public reporting.
Why Alex matters
A blue-collar hero of the poker community who escaped manual labor to become perhaps the most prolific private tournament instructor in the world.
FAQ about Alex Fitzgerald
What core message does Fitzgerald share in his book "The Myth of Poker Talent"?
Fitzgerald explicitly argues that winning at poker has nothing to do with natural talent, proving that any regular player can become highly profitable through sheer repetition, strict bankroll management, and systematic study.
Why does Alex focus his training materials on low-to-mid stakes games rather than high rollers?
He actively criticizes training sites that focus purely on elite high-roller theory, pointing out that 95% of real-world players make their money in loose, unstudied casino fields where exploitative adjustments are far more profitable than rigid game-theory optimal (GTO) play.
How much has Alex Fitzgerald won playing poker?
Alex Fitzgerald has won $680,756 in live tournament earnings. Total cashes: 150+.
How many WSOP bracelets does Alex Fitzgerald have?
Alex Fitzgerald has not won a WSOP bracelet yet.